The 6-step method to prospect bunker stems before the enquiry lands
A bunker supplier competes for the stem twice: once over whether the vessel bunkers at that port at all, and again over whether the supplier is on the enquiry when it does. Physical suppliers, bunker traders, and brokers who wait for the enquiry are already competing from behind. This playbook covers a 6-step method, a fit-timing-panel scoring model, and two worked examples for turning vessel arrivals into a qualified prospecting list.
A bunker supplier competes for the stem twice, not once
Every vessel in a supplier's window will burn fuel. That part is not in question. What is still open is where it stems and who supplies it. A bunker supplier competes twice: first over whether the vessel bunkers at that port at all, and again over whether the supplier is on the enquiry when it does.
By the time an enquiry reaches an inbox, both contests are largely settled. The buyer has already weighed price differentials between hubs, deviation cost, and remaining fuel on board, and the panel of approved suppliers with credit already in place is already fixed. Working an arrival after the enquiry lands means quoting into a decision that was made days earlier, against a field of suppliers the buyer already trusts.
The alternative is running two prospecting loops at different speeds: an account loop that builds panel access and credit approval over weeks, and a stem loop that works live arrivals over days. This playbook lays out both, plus the 6-step method and scoring model that keep them running without burying a desk in arrivals that were never going to stem with them.
The scoring model
Score every arrival on fit, timing, and panel status
A desk will find more qualifying arrivals than it can work well. Scoring cuts the impossible, then ranks what is left so outreach time goes to the stems most likely to convert.
Fit
Fit measures how closely a vessel's grade and volume match what a supplier actually carries. Vessel type, deadweight, year built, and engine model together predict the burn and the likely stem size before any call is made. A vessel that scores well on fit is one where the delivery is physically and commercially worth making.
Covers vessel type, deadweight, year built, and engine model as fit signals.
Timing
Timing measures distance from the actual stem decision, not from the vessel's arrival date. A vessel two weeks out from arrival may still be five to ten days from the moment its fuel buyer actually decides where to bunker. Timing is the axis that moves fastest, so a vessel scored early should be scored again as the arrival firms up.
Covers lookahead window, re-scoring cadence, and distance to the stem decision.
Panel status
Panel status measures whether a supplier can actually be asked to quote, meaning whether it already sits on that desk's approved enquiry list with credit in place. A vessel that scores well on fit and timing but poorly on panel status is not a stem opportunity at all. It is an account opportunity, and the correct response is a panel entry message rather than a quote.
Covers enquiry list membership, credit approval, and named contact status.
What the playbook covers
Six steps, organized around two prospecting loops
The playbook is structured so the account loop and the stem loop can be run side by side, each at its own speed, without one crowding out the other.
The opportunity and the two loops
Why the stem is contested twice, and why the enquiry is the wrong place to start competing. The account loop builds a supplier's panel over weeks, the stem loop works live arrivals over days, and the two compound each other over time.
The 6-step method
Set up a watchlist, filter to fit, enrich and screen, qualify and prioritize, reach out on the call, then log and repeat. Each step is broken out with the common mistakes that bury a desk in arrivals that were never going to stem with it.
The scoring model
How to gate out vessels that will never stem with a supplier, then rank what is left on fit, timing, and panel status. Includes how to act on a high, medium, or low score, and why timing needs re-scoring as an arrival firms up.
Worked examples
Two vessels taken through all six steps end to end, one from a physical supplier's perspective and one from a bunker trader's, including a case where the correct call is to disqualify the vessel from the stem loop entirely.
Your first 30 minutes
How to set up the stem-loop alert and the account-loop alert, and work one vessel end to end, in a single sitting inside MagicPort Maritime Intelligence.
Built for the desks that already work the port
This playbook is written for physical bunker suppliers who deliver by barge or pipeline at one or more ports, bunker traders who carry the counterparty and credit risk across a portfolio of buyers, and brokers who match the two. If a stem, a panel, and a commercial manager already mean something to a reader, the six steps here are built to sharpen a process already running, not to teach it from scratch.
Common questions
Frequently asked questions about bunker prospecting
What is bunker prospecting?
Bunker prospecting is the practice of identifying and reaching bunker fuel buyers before a vessel's enquiry reaches a supplier's inbox, rather than waiting to compete once an enquiry has already gone out. It runs as two loops at different speeds: an account loop that builds panel access and credit approval with a commercial manager over weeks, and a stem loop that works a live vessel arrival over days. Most bunker desks run only the second loop, which caps their hit rate to buyers who already know them.
What is the difference between the account loop and the stem loop in bunker sales?
The account loop and the stem loop are the two prospecting motions a bunker supplier or trader runs at different speeds. The account loop targets a commercial manager whose fleet keeps appearing in a supplier's window, with the goal of panel access and credit approval, and it pays off over quarters. The stem loop targets a specific vessel with a known arrival date, with the goal of winning that individual stem, and it pays off in days. Running only the stem loop caps a desk's growth to buyers who already know it.
Who is the actual fuel buyer on a vessel: the registered owner, the commercial manager, or the charterer?
The fuel buyer on a vessel is most often the commercial manager or, under a time charter, the charterer, rather than the registered owner named on the vessel's registry. The registered owner is the legal owner and is useful for identity and sanctions screening, but is rarely the party paying for fuel. The commercial manager controls the vessel's employment and typically holds the fuel budget when the vessel trades on the owner's account. Under a time charter, the charterer usually pays for the fuel and decides where it is lifted, which is why confirming charter status with the commercial manager is a required step before outreach.
What is scrubber probability and how does it affect bunker fuel grade decisions?
Scrubber probability is an estimate of how likely a vessel is to have a scrubber fitted, based on reading its deadweight tonnage alongside its year built, since scrubber retrofits concentrated in larger tonnage built before the 2020 sulfur limit took effect. A large, pre-2020 vessel carries meaningfully higher scrubber probability and therefore higher probability of burning high sulfur fuel oil than a small or recently built one. Scrubber probability is a filtering signal to prioritize outreach, not a confirmed fact, and it should be confirmed on first contact with the vessel's commercial manager and then logged.
Why do bunker suppliers need to screen counterparties for sanctions before a stem?
Bunker suppliers need to screen counterparties for sanctions before a stem because suppliers and traders carry heavier exposure than most port service providers: they are the contracting party, they extend credit, and they deliver a physical commodity that becomes evidence in any later dispute. Physical suppliers and traders have themselves been designated in the past for supplying sanctioned tonnage, so the practical question is not whether the vessel itself is sanctioned, but whether anyone in the chain behind it, including the registered owner, commercial manager, ISM manager, and any named charterer, is sanctioned. This information is provided for general guidance only and does not constitute legal advice. Consult a qualified maritime law specialist for compliance decisions.
What is a panel entry message in bunker sales, and how is it different from a stem quote?
A panel entry message is an account-loop message sent to a fuel-paying desk asking to be added to that port's enquiry list and to open a credit line, and it is not tied to any single vessel. A stem quote, by contrast, is a stem-loop message sent once a supplier is already on the panel or has a named contact, referencing a specific vessel and arrival date to ask for that individual stem. Sending a stem quote to a desk that has not approved a supplier's credit typically goes nowhere, because enquiries only reach suppliers already on the approved panel.
How do bunker traders and brokers prioritize which vessel arrivals to work?
Bunker traders and brokers prioritize vessel arrivals by scoring each one on three axes: fit, meaning how closely the grade and volume match what the supplier carries; timing, meaning how close the vessel is to its actual stem decision rather than to its arrival date; and panel status, meaning whether the supplier can actually be asked to quote. A vessel that scores well on fit and timing but poorly on panel status is not a stem opportunity at all, it is an account opportunity, and the correct response is a panel entry message rather than a quote.
How does MagicPort Maritime Intelligence support bunker prospecting?
MagicPort Maritime Intelligence supports bunker prospecting by combining standing vessel alerts filtered by port, vessel type, deadweight, and commercial manager with vessel profiles that show the ownership chain in one place, plus sanctions screening against 300+ watchlists before outreach. This turns the watchlist, filter, and screen steps of the prospecting method into one continuous workflow rather than three separate lookups across different tools.
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